4 Quick tips your website needs to enhance visitors trust
Your website is a portal into your business. It needs to look modern and professional as we all know first impressions count big time!
Judging books by their cover has turned into judging businesses by their websites look. If your site looks outdated, disorganised or is just too basic, this can reflect poorly on your business.
In contrast, a modern, clean, beautifully designed site conveys professionalism, quality and reliability. A good looking site enhances customer’s trust in your brand and translate into generating more leads.
Does your website look modern and professional?
- Example – www.ossiinc.com
It needs to be super easy to use, especially for people who’ve never been to your site before.
If people can’t find what they are looking for fast, they leave. Simple.
A smartly laid out website paired with clean design, ensures they can access info quickly and they stick around.
Can those who’ve not visited your site before, find the info they need within 5 seconds?
- Example – www.myticed.co.za
It needs to have a strong focus on you and your team – people buy people
If you run a service business, you probably know people are not buying your services. They’re buying you.
A smart website then, puts the people front and center. By putting a face to the business, visitors can build trust fast without even meeting you.
Photos, videos, stories, bios…whatever you use, make sure people are the focus of your website.
Does your website show off you and your people?
- Example – www.artistafrica.co.za
It needs to be loaded with trust building indicators, such as testimonials.
A great website design will be loaded with elements that further build trust.
Think client testimonials, client logos, professional memberships, accreditation, case studies, media stories etc.
If these are used and placed in the right parts of a site they can mean the difference between converting a visitor into a caller, and never hearing from them.
Is your site filled with testimonials, logos and other social proof indicators?
- Example – www.capecontours.co.za
For any further information with Web Design, pop us an email and let’s see how we can assist your brand in establishing confidence online.